Judging and Judges

The Fourteener Awards Committee assembles a celebrity panel of marketing professionals to judge our competition. Each represents a different side of the marketing community: agency or corporate. All bring significant B2B and B2C marketing experience to the table and none are current members of the Colorado Chapter of BMA or Colorado Chapter of AMA.

Judging is a key reason why the these awards have traditionally been recognized as Colorado's most prestigious marketing and advertising awards competition dedicated solely to business-to-business and business-to-consumer marketing communications.

The selected judges dedicate their time and talents to participate in a rigorous process of judging the contest entries and selecting award recipients.

Each entry is independently reviewed by each judge and scored in four categories:

  1. Creativity
  2. Production
  3. Selling Proposition
  4. Results

Each judge can award up to 25 points in each category for a possible total of 100 points. The judging scores for each entry are averaged into a total cumulative score, which is used to determine winners of Gold and Silver awards. The judges reconvene to select Best of Show, Best Creativity, Best Production, Best Selling Proposition, and Best Results from the Gold winning entries.

Meet the Judges

Rich Carvill
President
True Vine Marketing

Rich Carvill has more than 25 years of business-to-business marketing experience, including 20 years of corporate advertising and marketing management. Most recently, Rich worked at Gates Corporation in Denver, where he led Advertising, Marketing and Global Branding teams prior to founding his own marketing and branding agency, True Vine Marketing Communications, in 2009.  

Rich has a BA in Advertising from the University of Maine and is past president and board member of the Business Marketing Association (BMA) of Colorado.  


Jonathan Keebler
U.S. Creative Lead
Stein IAS
New York City, New York

Jonathan Keebler is the US creative lead for Stein IAS. He specializes in crafting creative ideas that engage audiences, set brands apart and bring strategy to life. His work seamlessly blends complex B2B messages with deep emotional connections. He strives to rise above the cliché and the ordinary. He is also an expert copy and content writer. He has worked on a large variety of clients, including Weight Watchers, Merck, Oracle, ETS and Republic Services.

Michele Markham
President
EAG Advertising & Marketing
Kansas City, Missouri

To come

Casey O'looney
Senior Manager, Global Marketing
Cisco Systems Inc.
El Dorado Hills, California

Casey O’Looney is an experiential marketing leader in the technology industry. With nearly 20 years of marketing experience, prides herself on designing and executing innovative, results-driven campaigns and brand initiatives. In her current role as Global Marketing lead for Cisco Live, Casey leads a team focused on driving double-digit YOY audience growth while building customers emotional connection with Cisco Live.

 

Casey has worked for Fortune 500 companies, small digital startups and mid-sized ad agencies. She graduated from Cornell University and relishes any role that combines her love of marketing, technology and hospitality. When she is not counting down the days until the Game of Thrones final season, you can find her boating on Lake Tahoe. She hopes to one day travel the US working remotely from the back of an Airstream.

Greg Olson
Principal
Growl
Grand Junction, Colorado

Greg Olson is Principal at GROWL, a Colorado Western Slope marketing agency that specializes development of highly focused sales tools and digital campaigns. Greg has worked in the B2B sales and marketing field for more than 20 years, in everything from industrial to healthcare to technology, and has a sincere passion for creating measurable strategies that can differentiate a B2B business.

Greg has also dedicated a great deal of time to the BMA both locally and nationally, served on the BMA’s National Board of Advisors as the VP of Chapter Development for 10 years. 

Greg is a published author, and has contributed numerous thought leadership pieces on B2B marketing best practices to national publications. He is also an experienced speaker presenting to other non-profit industry associations, including Colorado Bio-Science Association, American Marketing Association, TIE Rockies, and Colorado Technology Association. 

Outside of industry associations, Greg started a founders group called Western Slope Founders to help promote economic development in regional communities.  He is passionate about the outdoors and volunteers many hours with the Colorado Mountain Club teaching and leading various climbing and skiing trips.

Melissa Perez Rios
Marketing Coordinator
GI Consultants
Reno, Nevada

Jenna was born and raised in the San Francisco Bay Area in California. After attaining a Bachelor’s Degree in Communication Studies at the University of Nevada, Reno, Jenna launched her marketing career at Great Basin Federal Credit Union in Reno, Nevada. She now oversees all aspects of marketing projects and promotions for the credit union, and is a strong advocate of the credit union difference. Jenna also volunteers on the boards for the American Marketing Association’s Reno-Tahoe Chapter as well as Pinocchio’s Moms on the Run who supports women battling breast cancer.

Brittany Silva
Marketing Director
Ruby Seven Studios
Reno, Nevada

Born and raised in Toronto, Canada, Brittany Silva is an adopted Reno local. Brittany is the Marketing Director for Ruby Seven Studios, a mobile app developer headquartered in Reno, NV. She graduated with a dual degree in Marketing and Management from UNR and is currently pursuing her MBA at UNR. Brittany is also President of the American Marketing Association (AMA) Reno-Tahoe Chapter. Her expertise lies in digital marketing, brand strategy, and partner relations. In her free time, Brittany loves cooking (well, eating really), travelling (again for the eating), kayaking and spending time with her family and friends.

Nick Szabo
Campaign Manager - Special Ops Lead
Lexo Media
St. Louis, Missouri

Nick is an award winning marketing strategist and digital innovator with 14+ years of digital marketing and sales experience. Nick Szabo has led teams across the world in digital marketing, marketing analytics, and sales systems analysis.  He has started multiple companies, the latest being a startup from Korea that was focused on Artificial Intelligence backed marketing analytics that gained international momentum.  He has spoken on the future of marketing across the world for IBM, the Government of China, PRSA and more. 

Jenna Wilkins
Marketing Coordinator
Great Basin Federal Credit Union
Reno, Nevada

Jenna was born and raised in the San Francisco Bay Area in California. After attaining a Bachelor’s Degree in Communication Studies at the University of Nevada, Reno, Jenna launched her marketing career at Great Basin Federal Credit Union in Reno, Nevada. She now oversees all aspects of marketing projects and promotions for the credit union, and is a strong advocate of the credit union difference. Jenna also volunteers on the boards for the American Marketing Association’s Reno-Tahoe Chapter as well as Pinocchio’s Moms on the Run who supports women battling breast cancer.

Jeff Willinger
Chief Experience Officer
BA Insight
Los Angeles, California

Jeff Willinger is the Chief Experience Officer at BA Insight, a machine learning/AI software company that makes search tools to make an exceptional digital search experience and Microsoft MVP.  Rainmaker.  He is an internationally recognized online influencer, analyst, and expert on all things web collaboration, enterprise social networking, enterprise IT strategy, and is one of the top SharePoint, Office 365 personalities in the world. He specializes in advising clients on creating the digital workplace and enterprise software strategies, collaborative intranets and portals, mobile and increasing employee engagement and involvement and developing world class partnerships. With experience spanning more than two decades, sought after keynote speaker and expert in all CMS solutions as a digital leader.  He continues to be a technology and business evangelist with deep expertise in user experience, information architecture, enterprise content management, video, and web 2.0 technology strategy.

Danni Winter
Digital Marketing Specialist
Noble Studios
Reno, Nevada

Growing up in the Reno-Tahoe area, Danni Winter earned both her bachelor’s degree in marketing and her MBA from the University of Nevada, Reno. With a demonstrated history of building digital marketing strategies for a diverse range of clients, her passion lies in building data informed paid media strategies.

 

A board member of both the American Advertising Federation (AAF Reno), and the Reno-Tahoe Chapter of the American Marketing Association (AMA), Danni’s strengths in event planning and project management help both organizations to plan signature events such as the Ace Awards, The ADDYs and monthly luncheons, as well as AAF’s marketing projects.

 

 

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