Award Categories

You have a wide selection of award categories in which your work can compete. You may enter a piece in multiple categories, although entry fees must be paid for each category entered in order for it to be judged in that category.

Increase your odds of winning by entering your piece in more than one category.

Category A:  B2B Brand Campaigns (production costs)

A1 $25K Under    
 

B2B campaigns to launch or re-launch a brand with a budget of $25K or less, including production. May include website activations, direct mail, internal launches, etc.

A2 $25k - $75K    
 

B2B campaigns to launch or re-launch a brand with a budget of $75K or less, including production. May include website activations, direct mail, internal launches, etc.

A3 $75K - $150K    
 

B2B campaigns to launch or re-launch a brand with a budget of $75K-$150K, including production. May include website activations, direct mail, internal launches, etc.

A4 $150K +    
 

B2B campaigns to launch or re-launch a brand with a budget in excess of $150K, including production. May include website activations, direct mail, internal launches, etc.



Category B:  B2C Brand Campaigns

B1 $25k and under    
 

B2B campaigns to launch or re-launch a brand with a budget of $25K or less, including production. May include website activations, direct mail, internal launches, etc.

B2 $25K - $75K    
 

B2C campaigns to launch or re-launch a brand with a budget of $75K or less, including production. May include website activations, direct mail, internal launches, etc.

B3 $75K - $150K    
 

B2C campaigns to launch or re-launch a brand with a budget of $75K-$150K, including production. May include website activations, direct mail, internal launches, etc.

B4 $150K +    
 

B2C campaigns to launch or re-launch a brand with a budget in excess of $150K, including production. May include website activations, direct mail, internal launches, etc.



Category C:  B2B Product/Solution Campaigns (production costs)

C1 Up to $75K    
 

B2B campaigns to launch or re-launch a product or service with a budget of $75K or less, including production. May include website activations, paid media, creative, etc.

C2 $75K - $150K    
 

B2B campaigns to launch or re-launch a brand with a budget of $75K-$150K, including production. May include website activations, paid media, creative, etc.

C3 $150K +    
 

B2B campaigns to launch or re-launch a product or service with a budget in excess of $150K, including production. May include website activations, paid media, creative, etc.



Category D:  B2C Campaign – Not a brand launch or relaunch (production costs)

D1 Up to $75K    
 

B2C campaigns to  a product or service with a budget of $75K or less, including production. May include website activations, paid media, creative, etc.

D2 $75K - $150K    
 

B2C campaigns a brand with a budget of $75K-$150K, including production. May include website activations, paid media, creative, etc.

D3 $150K +    
 

B2C campaigns to launch or re-launch a product or service with a budget in excess of $150K, including production. May include website activations, paid media, creative, etc.



Category E:  PROGRAMS

E1 Experiential Programs    
 

Experiential programs that directly and personally engage the prospect or customer with a specific goal in mind. May include events, communications surrounding, etc.

E2 Content Marketing Program    
 

Content marketing programs that focus on content with a specific goal in mind. May include collateral/assets/offers such as webinars, white papers, video, etc.

E3 Lead Generation Program    
 

Lead generation marketing programs that focus on creating leads for a sales (or other) team. May include single offer campaigns, larger scale multi-touch campaigns, etc.

E4 PR Program    
 

PR programs that focus on creating or managing relationships with media, news, influencers, online communities, etc.

E5 ABM Program    
 

ABM marketing programs targeting one, or a handful, of specific prospect accounts. May include direct mail, email nurture, media executions, etc.

E6 Social Program    
 

Social media marketing programs that focus on organic and/or paid social media.

E7 Sales Enablement Program    
 

Sales enablement marketing efforts focused on enabling sales via collateral, tools, scripts, etc.

E8 Packaging    
 

Consumer goods packaging efforts focused on the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.



Category F:  COMPONENTS

F1 Email    
 

Single, or multi-touch, email communications with a specific goal in mind.

F2 Direct Mail    
 

Single, or multi-touch, direct mail activations with a specific goal in mind.

F3 Print Ad    
 

Single print advertising or series.

F4 Identity    
 

Specific brand identity work completed. May include logos, value proposition, etc.

F5 MA/Lead Nurture    
 

Marketing automation and/or lead nurture programs with multiple touch points. May include strategy, creative, etc.

F6 Long Form Asset    
 

Collateral piece over one page or two minutes in length. May include white papers, training presentations, etc.

F7 Short Form Asset    
 

Collateral piece one page or less or less than two minutes in length. May include infographics, calculators, etc.

F8 Out of Home    
 

Single, or multi-point, out of home efforts tied to a specific goal.

F9 In-Store and Point-of-Purchase    
 

In-store and/or point of purchase marketing efforts.

F10 Radio    
 

Single ad spot or series any length



Category G:  Trade Show

G1 $25K Under    
 

Trade show activations with a budget under $25k, including production costs. May include the booth, show communications, etc. 

G2 $25k-$75K    
 

Trade show activations with a budget of $75K or less, including production costs. May include the booth, show communications, etc. 

G3 $75K-$150K    
 

Trade show activations with a budget of $75K-$150K, including production costs. May include the booth, show communications, etc.

G4 $150K up    
 

Trade show activations with a budget in excess of $150K, including production costs. May include the booth, show communications, etc. 



Category H:  Video

H1 Up to 30 seconds    
 

Video production up to 30 seconds in length. May be a single video or a series. May include how-tos, product demos, training, etc.

H2 30-180 seconds    
 

Video production over 30 seconds and up to 3 minutes in length. Can be a single video or a series. May include how-tos, product demos, training, etc.

H3 Long form - more than 3 minutes    
 

Video production over 3 minutes in length. May be a single video or a series. May include how-tos, product demos, training, etc.



Category J:  P,O,E Media (Paid, owned and/or earned media efforts) (production costs)

J1 Up to $25K    
 

Paid, owned and/or earned media efforts with budgets up to $25K, including production costs. Can be single or multi-channel.

J2 $25k - $75K    
 

Paid, owned and/or earned media efforts with budgets up to $75K, including production costs. Can be single or multi-channel.

J3 $75K - $150K    
 

Paid, owned and/or earned media efforts with budgets of $75K-$150K, including production costs. May be single or multi-channel.

J4 $150K +    
 

Paid, owned and/or earned media efforts with budgets in excess of $150K, including production costs. Can be single or multi-channel.



Category K:  Apps, Tools and Demos (production costs)

K1 Up to $75K    
 

Application, tools and/or demos developed with budgets up to $75K, including production costs. May include calculators, interactive demos, etc.

K2 $75K - $150K    
 

Application, tools and/or demos developed with budgets from $75K-$150K, including production costs. May include calculators, interactive demos, etc.

K3 $150K +    
 

Application, tools and/or demos developed with budgets in excess of $150K, including production costs. May include calculators, interactive demos, etc.



Category L:  Corporate Websites (production costs)

L1 Under $25K    
 

Corporate website design and development with budgets under $25K, including production costs.

L2 Up to $75K    
 

Corporate website design and development with budgets of $25k-$75K, including production costs.

L3 $75K - $150K    
 

Corporate website design and development with budgets of $75K-$150K, including production costs.

L4 $150K +    
 

Corporate website design and development with budgets in excess of $150K, including production costs.



Category M:  Microsites (production costs)

M1 Up to $75K    
 

Marketing microsite design and development with budgets up to $75K, including production costs.

M2 $75K - $150K    
 

Marketing microsite design and development with budgets of $75K-$150K, including production costs.

M3 $150K +    
 

Marketing microsite design and development with budgets in excess of $150K, including production costs.



Category N:  WRITE IT IN

N1 B2B    
 

Something B2B you’d like to enter but can't find a category it fits in? Enter it here!

N2 B2C    
 

Something B2C you’d like to enter but can't find a category it fits in? Enter it here!



Category O:  Student Entries





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